Thriving in a cookieless future: How to build and scale audiences without cookies
The cookieless future isn’t coming. It’s already here.
And while Google’s delay has given marketers a little breathing room, things aren’t going back to the way they were. Safari and Firefox are already blocking third-party cookies. Consumers are saying “no thanks” to data collection at unprecedented rates. Privacy regulations are only getting stricter.
So the question is: Are you ready?
In this webinar, you’ll discover:
- What’s really happening with third-party cookies—and why the shift is unavoidable
- How to build stronger first-party data strategies and improve audience targeting
- Emerging adtech trends like AI-driven personalization, CTV growth, and new measurement standards
- How Matchbook helps unify fragmented data to unlock new marketing opportunities
Meet your presenter
Casey Provost knows IP data and identity solutions inside and out. She’s spent years helping marketers navigate these big changes and solve tough challenges. In this session, she breaks it all down and shares practical ways Matchbook can help.
Casey Provost
Product Manager at Digital Envoy